The pulsating heart of bike festa Südtirol
Set within the unique atmosphere of Brixen’s old town, this is where the latest bikes, innovative equipment and high-quality parts meet people who truly love cycling. Our partners present current models, technical highlights and exciting new products to see, touch and discuss.
Service and comfort are well taken care of Bike Repair by SPORTLER offers professional checks and support, the supervised Bike Garage ensures safe storage, and at theby BikeGroovy, tired bikes are made spotless again. The Gusto Lounge creates space for exchange or simply a relaxed break – with local delicacies, inspiring talks and room to pause, network and enjoy.
Opening hours Expo
Thu, 17.09 – Sta: 19.09.2026: 9 am - 6 pm
Sun, 20.09.2026: 9 am - 4 pm
Shuttle to the Plose cable car
- Thu. - Sat: 9.00 am - 4.30 pm (last lift up: 5 pm)
- Sun: 9.00 am - 3.30 pm
Shuttle ticket:
- single ride: € 6,00
- 10 rides: € 50,00
- sold at bike festa Info at Piazza Duomo or at the shuttle
Brands 2026
Surrounded by historic flair, the Expo Area becomes a meeting point for everyone who loves cycling – from gravel and road bikes to (e-)MTBs, urban bikes and kids’ bikes. Here, bikes and equipment are not just on display, but truly experienced. Our brand partners present the latest bikes, innovative equipment and high-quality parts to see, touch and discuss.
The Gusto Lounge invites you to arrive, take a breath and linger. In a relaxed atmosphere, it becomes a meeting place for exchange and networking, accompanied by selected local products, South Tyrolean hospitality and refined flavours. At the same time, it provides the perfect setting for inspiring talks and a pleasurable end to the bike day.
With Bike Repair by SPORTLER, your bike receives a professional full check by trained mechanics directly in the Expo Area. Minor services are carried out immediately, while for more extensive repairs a dedicated slot can be reserved at the SPORTLER store in Brixen. This way, you’ll be ready to ride again quickly – reliable, competent and uncomplicated.
In the supervised Bike Garage, your bike is safely stored during the opening hours of the Expo Area – ideal if you’re travelling with a high-end bike and want to enjoy the event without worries. At the Bike Wash by BikeGroovy, dusty bikes are thoroughly cleaned after your ride and made ready for their next outing. Two services that perfectly combine comfort, safety and care.
The Expo Area will be open from Thursday, September 17, through Saturday, September 19, from 9 a.m. to 6 p.m. each day. On the last day of bike festa, Sunday, September 20, we’ll be there for you in the Expo Area from 9 a.m. to 4 p.m.
The Bike Expo stretches across the most beautiful parts of Brixen’s Old Town. It begins in the heart of the city at Domplatz and continues on to Hofburgplatz. The Kids’ Course is available for young cyclists on Albuingasse. Here, you can explore the exhibitors at your own pace while enjoying a leisurely stroll through the city.
In the Expo Area, select, high-quality brands will showcase their latest bikes, gear, and accessories—in short, everything bike enthusiasts need for the perfect ride. We’re not just a mountain bike expo; we’re specifically geared toward all cyclists, from road cyclists to gravel riders, (e-)MTB riders, and kids. The manufacturers will be on site and available to answer your questions.
Yes, at Bike Repair by Sportler, you can bring your bike in for a professional full checkup. We can fix many issues right away, and if not, we’ll book you an appointment at the Sportler Store in Brixen right away.
The best place to do this is the Gusto Lounge, where bike festa visitors gather after the tour to relax, enjoy themselves, and chat. Fresh, high-quality local products are served there.